Styles & Sectors: Investment Sentiment
This is a contrarian strategy, based on our library of
some 400 indicators around the world. These analyse which
types of investor are successful, and which types are not,
in order to see what predictive value that may have a year
into the future. Buy & sell signals are represented by red
arrows embedded in the price index.
These individual indicators are combined into a composite
indicator for each sector and style, which is designed to
predict market levels a year later. That is to say at
any point in the past, the index shows at what level the
market actually stood, while the indicator shows where it
was expected to be a year earlier.
The index is shown as the thick white line on the right hand
axis. The explanatory variable, the composite Sentiment
Indicator, shown as the thin yellow line, uses the left hand
axis. The Sentiment Indicator is advanced 12 months to show
our Best Guess of what is most likely to happen a year
ahead, assuming the respective types of investor are as
successful, or unsuccessful as they were over the previous
decade. Thus the indicator level at the same date as the
market index shows what the indicator had predicted a year
ago. Both series are rebased so that December 1994 = 100.
Buy & sell signals, that rely solely on data already
published, are represented by red arrows embedded in the
price index. These Buy & Sell signals indicate changes in
the forecast direction of share prices a year into the
future.
A large range of different indicators of investment
sentiment have been tested to see which have meaningful
predictive power looking a year ahead. Depending on what is
available in different countries, these may include surveys
of institutional or retail investors, mutual fund sales,
discounts to net asset value for closed-ended funds or
regulatory reports about trading activity by different
classes of investors in stock or futures markets.
No single indicator can be relied upon with a high degree of
certainly, for otherwise excessive popularity would lead to
lower returns. However our research shows that an
exponential improvement in the odds of success can be
generated by combining multiple indicators that reflect the
behaviour of different investors. Up to 16 individual
indicators may be used for each composite indicator.
This strategy was highly effective in practice until the
2008 financial crisis, when many normally-successful types
of investor because forced sellers.